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Worth Reading & Watching

 

HUGH MACLEOD CONNECTS THE DOTS
Typically artists and business people operate in different worlds, where never the twain shall meet. MacLeod however is an artist obsessed with the business environment.

THE ENEMIES OF INNOVATION by Marty Neumeier
HOW TO RECOGNIZE THE HIDDEN FORCES ARRAYED AGAINST CREATIVITY

A beginner’s guide to copywriting: 6 essential reads to get you started

Why Science Fiction Is the Most Important Genre
“Today science fiction is the most important artistic genre,” Harari says in Episode 325 of the Geek’s Guide to the Galaxy podcast. “It shapes the understanding of the public on things like artificial intelligence and biotechnology, which are likely to change our lives and society more than anything else in the coming decades.”

Scott Belsky: How to Navigate the Messy Middle of a Creative Venture
The starts and finishes of a project seem to get all the headlines and press, but they don’t adequately reflect the extreme swings that occur during the middle section of a journey. In his new book, The Messy Middle, 99U Founder Scott Belsky shares lessons in entrepreneurship around the crucial, but overlooked part of a creative endeavor.

Creativity’s bottom line: How winning companies turn creativity into business value and growth
Most of us can remember a couple of favorite ads. They’re funny, clever, thoughtful. Creativity can delight, even inspire. But does it generate business value?