This is a particularly bad idea

For the life of me, I cannot think who in the world thought that this was a good idea. I suppose the ad wizards are trying to say we’re all the same inside.

Maybe? But that sure isn’t how I see it, nor the rest of the world.

A word of advice to advertisers: Quit trying to be topical and/or political. Focus on the benefits of you brand and get them in front of potential customers in a compelling way. Washing yourself does not have to include social commentary.

Don’t try and make a statement. Did not work for Pepsi earlier this year, isn’t working for Dove now.