Designing Identities, Information & Influence
RAT ETC is not an agency, rather it’s about having agency. Big ideas, thoughtfully designed with smart strategy to help businesses achieve their goals.
Identities are the most basic building block of communication, the starting point to broadcast who you are to the world. Information design helps people you are trying to reach make better decisions. Influence is the goal — to encourage change and make it easy to take further action.
Michael Ratcliff: Designer, Creative Director, subversive, aspiring provocateur. Laughs at the inappropriate. Howard Roark devotee. No BS, all BFA. A creative veteran with a solid background in the energy industry, financial services and recruitment with a passion for creating positive change for organizations and better outcomes for their customers.
My work has been recognized by The American Advertising Federation, The American Marketing Association, The Business Marketing Association, The International Association of Business Communicators, Print and numerous other trade organizations.