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Post It Note Design

It is unofficially “Tool Week” at rat etc. First, a walk down amnesia lane blowing the dust off the lowly pica pole. And now, another useful tool …

The Post It Note.

As you are no doubt well aware, a large part of my disdain for “Design Thinking” is that when you Google the term and look at images representing the concept, most are of the shots of hipsters with stacks of Post-It notes (some stuck on glass walls) and with Sharpies in hand working their magic. I’ve participated in design thinking workshops and have not been impressed, largely because I’ve used many of these methods for years as part of my own way for working. I’ve never once found a Post-It useful for anything other than for its intended purpose — to remind me of something I knew I would forget if it was not written down.

Note the line quality — no Sharpie here.

Let’s travel back in time to 20 October. It is a day that will live in the annals of Design History as “The Day Mr Ratcliff Designed with Post-It Notes And Did Not Complain About It”.

I was on a crash assignment at Sysco and needed to come up with a story quickly. The project was to walk our friends in the Corporate office through the new process of engaging with my team. The challenge was to do it in a fun and memorable way rather than relying on a plain ol’ PowerPoint diagram.

As usual, I started in my notebook (Moleskine #64) but found that drawing and redrawing the action was taking way too much time. On my desk I spied an innocent stack of bright yellow Post-It’s. I quickly scratched out the story, made adjustments, jump from frame to frame then went back to fill in the gaps. It was glorious. And fast. I quickly cobbled together the story and started working on the visuals.

And I have Post-It Notes to thank for the help.

Every tool is useful. There is a time and a place for everything. Be resourceful and open to new approaches and tactics. Maybe even Design Thinking, of course.