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Noted

The future of advertising is not just martech but a re-emphasis on branding
This re-emphasis on branding will not be about the logo or brand colours. Those will be there but businesses will realise that these are details in the larger scheme of things.

Brainstorming — Why It Doesn’t (Always) Work
There is an ongoing debate between die-hard believers in the power of brainstorming and those who think that it is a bunch of nonsense. After decades of brainstorming sessions in every conceivable setting, you’d think that there would be a consensus about the value of this approach to generating breakthrough ideas. But, there isn’t.

The Most Valuable And Timeless Skills You Need to Thrive in The 21st Century
We live in a world of constant change, where skill sets can become obsolete in just a few years, you have consistently upgrade and reinvent yourself.

What Digital Creative Agencies Can Expect in 2019
One industry veteran says it’s a race to the middle, but there are opportunities to break away from the pack.

Transferable Lessons from the Geniuses of the Renaissance
The Renaissance Holds the Simple Key to Thriving in the 21st Century

Beyond the idea – does your creative process stop too short?
As such, a great many creatives have trouble determining the right time to put the pencil down. Too early, and your metaphorical hedge animal is ragged and indistinct. Too late and you’ve inadvertently lopped off a flipper.

WHAT’S THE BIG IDEA?

The Art of Noticing Newsletter No. 1: Thank Somebody, from Rob Walker

The act of drawing something has a “massive” benefit for memory compared with writing it down

Six of the biggest graphic design trends for 2019
What’s been happening in design this year, and where are we heading?

The 2019 Outlook for Agencies: The Good, the Bad and the Ugly
Continued leadership changes and in-housing, but also unprecedented opportunity