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The I’s Have It

As this site has been assembled over the years, it has lacked focus.

Although it is a personal website, being that I am one of those people who is strongly defined by their work, it has needed that glue to hold it all together. I’ve been stewing on this for a while and I am finally ready to move forward with a philosophy, a cohesive thought about what I do and what I had to offer the world as a Designer.

I used to think I made logos, ads, movies, websites and other sundry things. That is true. Along with that simplistic view on my work, I have also proclaimed that it’s the act making these things that gets me out of bed every morning — the challenges that keep me interested in the things I do. This has been truly a simplistic way of looking at things and entirely wrong.

So I dove into the deep end. Pulling a Simon Sinek, I asked myself “Why?” over and over again. Much like a scene out of Ant Man and the Wasp, I’ve gone deeper and deeper down inside and found an answer to all those why’s. I was looking for answers that were not about me, why design, and how I can help make the world a little better than before.

Over the past few weeks I have been working in earnest to compile work I’ve created over the years. It now populates this site. Not everything, but numerous pieces that represent this philosophy and shows the world what I actually design:

Identities, Information and Influence.

I’ve looked at a number of other words to describe what I do, but all those words merely describe things. For me, Identities, Information and Influence are not things, rather they are outcomes. These are what I strive for, toil over and pour myself into so that together with my clients we will  make the world a better place.

Not only are Identities, Information and Influence outcomes, this is also a flow. A way of looking at design in total.

Identities are the most basic building block of communication, the starting point to broadcast who you are to the world.

Information design helps people you are trying to reach make better decisions.

Influence is the goal — to encourage change and make it easy to take further action.

This is a simple yet rich view of Design, one which I will continue to explore conceptually within this site and practice with my clients for years to come.

The Great Wide Open

The evils of the open office has been discussed ad nauseam elsewhere so we don’t need to rehash any of that here.

Working in a great big open office with around 200 people in the room, it can be unnerving as to how quiet it is. Other times, it is maddening at how loud it can be. There is rarely a moment where you feel comfortable. There’s always something that does not feel right.

This got me to thinking about Starbucks, the default place to go work when you when to get away from work. Generally speaking it is louder at Starbucks than the average corporate office. They play drippy music held over from the 90’s. There’s always some hipster sitting around annoying you. So why is it people feel more comfortable and at ease at Starbucks than they do in the office?

What can we learn from Starbucks when thinking about office design?

Think I’ll get out of the office, go to Starbucks and think about it.