Category: links

Week Links #15

Hire only “the best”
Hire super stars to work with you because that’s the only way to drive real change and sustainable innovation.

Ad agencies don’t represent the country we live in – and this needs to change
As a creative leader, one of my ambitions is, obviously, to find new ways of doing things; reshaping products and services that might be perceived as tired, haggard, boring. In order to achieve creative greatness today, we must strive for greater inclusivity in our teams – not simply focus on diversity.

8 WRITING TIPS FOR DESIGNERS, DEVELOPERS, AND OTHER NON-WRITERS
Even if you’re not a writer by trade, you’ve probably written something at some point today—an email, a text message, a lunchbox note. Everybody writes.

Four psychology principles every UX designer should know
There’s a darn good reason why there are so many PSYCHOLOGY+UX articles floating around. User experience design has its conceptual roots in cognitive and behavioural psychology.

Type in Couture
In an interview with rock critic Lester Bangs in the 1980s, writer and punk musician Richard Hell said, “If you invent yourself, you love yourself. The idea of inventing yourself is creating the most ideal image that you could imagine.”

Design Thinking for Strategic Innovation
Ask a bunch of people who subscribe to design thinking exactly what it is, and you will get a bunch of answers, each of which varies just enough from the last one to give you the answer you’re looking for: There is no single, unifying, common definition of design thinking.

Why Design Thinking Works
Whether you are experienced with design thinking or have only just heard of it—strap in because we are kicking off a series covering many aspects of design thinking.

Extreme Constraints and Curiosity Lead to True Innovation
Boundaries force you to find truly new solutions. For your next project, remove a given like a big budget or access to electricity to push your ideas further.

Now That I’m 50, Here’s What I’ve Learned About Achieving Success That Escaped Me at 25
Hitting the big fifty requires reflection almost as a duty. So I focused mine on what I’ve learned about success since being half my current age.

8 strategies to embrace the future of content marketing
Just a few years ago, you could post 1, 2, 3, 300 blog posts on your website; furiously direct traffic to them through all your social platforms; amass zillions of inbound links; target a bunch of keywords; aaand easily rank on Google. Controlling your message and gaining customers was (well, almost) a piece of cake. No longer.

Ad Legend George Lois: Magazine Covers Are “Trash Today”
The iconic designer didn’t mince words in a recent interview, arguing that technology is “helping to destroy creativity in advertising.”

Your Own Personal Time Machine
5 Simple Ways to Recover the Lost Art of Note Taking

THE FRIDAY FIVE: GREATEST COPYWRITERS
As S3’s copywriter, I’ve had some pretty challenging briefs during my two years at the agency. Being asked to pick the five greatest copywriters of all-time, however, stands out as my most challenging one yet. After all, how do we define not just great copywriters, but the greatest copywriters?

Week Links, #14

Proof That Design Is Good For Business, In 8 Statistics Design is being severely underutilized by manufacturers, according to the National Endowment for the Arts.

The Dada Movement: 5 Lessons For Today’s Designers For us, art is not an end in itself, but an opportunity for the true perception and criticism of the times we live in.

The Rise Of The Content Artist … Vaynerchuk will be remembered as the one guy who banged down all barriers and pushed people in that direction. The guy who spoke in a language nobody at the time had heard of or seen before. Shakespeare did the same thing.

Craig Oldham on honest advice for graphic designers, industry frustrations and being yourself Just in time for a new wave of confused and bleary-eyed creative graduates, Craig Oldham – one of the most influential designers in the UK – will release his new book, Oh Sh*t… What Now?: Honest Advice for New Graphic Designers, published by Laurence King.

3 Steps to Create Magical Marketing No one will respond to any old email or marketing campaign anymore. You have to stand out, and stand out as an actual human.

Want to Be a Great Leader? Become A Psychologist First Being a leader is a very demanding task, both physically and mentally. You need to be a good business person as well as a great psychologist.

5 Simple Ways to Hack Instagram Marketing The social network is a marketer’s dream, but it’s filled with clutter. Use these creative ways to cut through the noise.

Tribute: A legend who was never dull, ordinary or safe Dave Trott remembers Paul Arden, the maverick creative who rose to become one of the British advertising industry’s great talents

Tech designers should be licensed, says Silicon Valley designer Mike Monteiro Technology companies such as Facebook, Google, Apple, Amazon and Snap Inc. employ some of the most sought-after designers in the world to help them build their products. These designers, using all the tools at their disposal, can wield enormous power, influencing what we click on, see, hear and buy. Their choices decide how we interact with the internet.

Why agencies must make room for innovation No duh.

Miles Young’s 13 Ad Predictions Making predictions can be a fool’s errand. David Ogilvy knew that, which is perhaps why, at the end of his famous book Ogilvy on Advertising, his list of 13 predictions for changes to come to the advertising world was preceded by a note stating that doing the list was not his idea, but his publisher’s.

The Real Business Value of Branding by Jonathan Fisher In a Harvard Business Review article penned by American Entrepreneur Dan Pallotta, one short sentence succinctly captures the essence of branding: “Brand is everything, and everything is brand.”

How To Design An Emotionally Intelligent PowerPoint Presentation It’s not about sleek graphics or the presentation software you use. It’s about whether the story you tell resonates with your audience’s needs.

In Defense of Design Thinking, Which Is Terrible

The Age Of Creativity Walk into any ad agency in the world and in 10 seconds something will become obvious. Everyone is young.

How Creative Agencies Can Compete with Consultancies – as Thought Leaders The “surge of suits” raiding the creative realm continues to expand, with four consultancies (Accenture Interactive, Deloitte Digital, IBM iX, and PwC Digital Services) now ranking among the world’s largest “ad agencies.”

How to Develop a Zen Mind 11 Lessons from Shunryu Suzuki’s Zen Mind, Beginner’s Mind

Need to Get Your Message Across? 13 Essential Reasons to Use Visuals
Stop writing and start showing what you mean

Week Links for the 13th Week of 2018

I have been remiss with posting over the past few weeks, but will make up for it starting now. Below is the list of Week Links for the past 3 weeks. Too many to comment on. I’ve called about a few that are required reading. Enjoy! 

ADVERTISING

SOUL MUSIC

WHO’S A NAUGHTY BOY THEN?

Dave Trott on The Source of Creativity

Facebook’s Andrew Keller offers 10 steps to connecting with online audiences

Language as she is spoke.


Marketers who prioritise digital advertising have delusions of effectiveness


“Being Everywhere Is Not Enough”: The 5 New Rules Of Branding

Then We Really Came To The End: On Andrew Essex’s “The End of Advertising”

It’s time for creatives to take back control of advertising

It’s All My Fault

As the Lines Blur Between Agencies and Consultancies, New Shops Are Taking a Hybrid Approach

 

LEADERSHIP

HOW Speaker Emily Cohen: The Art of Saying No

A Guide to Strategic Leadership, followed by… 10 Principles of Strategic Leadership

What 50-year-olds know that 20-year-olds often don’t

Be the Leader You Wish You Had

Want Better Results at Work? Hire More People with This 1 Hard to Find Trait

Design and Leadership Are Inextricably Bound Together.’ How Design Means Business to the Modern CEO

Tackling the Challenges of Growing into a Design Leadership Role

The Rise of User Experience Leadership – Business Embraces Design

 

DESIGN

The Eight Principles Of Purpose-Driven Design

How to Efficiently Design Everything at the Last Minute

Print is dead’ – then why do even the tech giants use it for their apology ads?

Service Design: What Is It, What Does It Involve and Should You Care?

Just another B.S. argument against Design Thinking.

You can’t learn design online

Want To Build A Culture Of Innovation? Master The Design Critique

Making do when you don’t know what to make

What Design Chiefs At Uber, IBM, And Microsoft Care About In 2018 – And Why

TWITTER’S DAN SAFFER ON DESIGN SYSTEMS VS. THE DESIGNER

A New Study on Design Thinking is Great News for Designers

A COMPREHENSIVE GUIDE TO DESIGN SYSTEMS

PepsiCo’s Chief Design Officer Shares 5 Must-Reads For Design and Business Leaders

Why Design Thinking Matters More in Business Than Ever

Want to Change the World with Design? Work for Huge Companies.

Decoding the Design History of Your Coffee Cup Lid

When Everyone Is Doing Design Thinking, Is It Still a Competitive Advantage?

Designers in the C-Suite: How a group of new hires grabbed the attention of IBM’s CEO

 

WORK

Marketers will be more important, not less


If you read only one thing in this list, make it this article: “The Workplace Is Killing People and Nobody Cares”


The Miserable Middle Managers

The Three Principles of Productivity

How to apply strategic marketing principals to your pitch deck

What I Look For…

The Shape of My Perfect Keynote?

You Can Design A Happier Office Culture. Here’s How.

 

CREATIVITY

Why you should start cataloguing the creative process

6 Rules of Great Storytelling (As Told by Pixar)


How to keep going


Experience is the Opposite of Being Creative” (and Taxes Your Thinking)

Fear is the enemy of creativity

Creatives Are Overworked

The Story of Jon Burgerman

Why It’s Imperative To Teach Entrepreneurship

33 Ways to Stay Creative When Your Content Ideas Run Dry

5 Brainstorming Exercises for Introverts

 

ETC

One journaling system to rule them all

Coffee Manifesto

I Visited A Shrine For The Patron Saint Of Procrastinators

Sometimes The Only Way Out Is Through and while you’re at it: Why I Run

The Long Linguistic Journey to ‘Dagnabbit

How does keeping things tidy change people psychologically?

The Contradictory World of René Magritte

5 Small Suggestions To Create A Solid Foundation Of Discipline In Your Life

14 Things Ridiculously Successful People Do Every Day

 

Week Links, #10

ADVERTISING

SERIOUS FUN
From Dave Trott – Brilliant!

Facebook’s Andrew Keller offers 10 steps to connecting with online audiences
For good or ill, the world changes when people come together and share ideas.

What matters in advertising this year
My favorite law is Amara’s Law. It says: “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run”. For this industry especially, it is apt as Adland loves to focus on embracing what’s next and ignores how we can use what we’ve had for a long time.

Leo Q+A: Rana Khoury
Leo Burnett Beirut’s creative director shares the inspirations and commitments behind her transformational work

CREATIVITY

Cheryl Strayed’s Secrets of Creativity
The bestselling author of ‘Wild’ and ‘Tiny Beautiful Things’ shares her process and philosophy with Tim Ferriss

The grandmother of socially active art: the generous work of Sister Corita Kent
Born Frances Elizabeth Kent, Corita became a nun aged 18 joining the Immaculate Heart of Mary order in 1936, a Catholic teaching institute where she was also educated. She embarked on a career of unique teaching techniques, becoming the chair of the art department in 1964. Her classes were all-encompassing. School trips would vary from visiting Charles Eames’ studio, to going to the local supermarket to observe people and packaging.

DESIGN

Tenacity, Drive and Passion: Margo Chase
Margo Chase: Chasing the Bright Light explores the late West Coast designer’s insatiable curiosity and love of design before her untimely passing in an aviation accident in July 2017. The exhibition will officially open with a private reception on March 22 and then continue at Texas A&M University-Commerce, Viscom Gallery from March 23 through May 2, 2018.

Design and Leadership Are Inextricably Bound Together. How Design Means Business to the Modern CEO
It’s no secret that great design can unlock revolutionary business opportunities, and the Brainstorm Design conference in Singapore kicked off Tuesday with a panel including thought leaders, who asked big questions about what design has to offer modern businesses: What’s driving all this corporate interest in design? And what does it mean for corporate leaders?

ETC

Do Content Writers Really Need to Think about SEO?
It’s the fine art of writing content that can be found more easily on search engines — SEO copywriting.

Why It’s Imperative To Teach Entrepreneurship
Our education system is responsible for preparing young people to build successful lives. They should be ready for the wide range of possibilities ahead of them, including working for others, starting their own ventures, and contributing to their communities. All of these options require a depth of knowledge in their chosen discipline, as well as creative problem solving skills, leadership abilities, experience working on effective teams, and adaptability in an ever-changing environment. It’s no coincidence that these are the same capabilities that employers say they want in college graduates.

Week links, #09

ADVERTISING

The Short & The Long Of It: Focus On Brand Building In A Post-Digital World
In this opinion piece, innovation expert Dan Machen explains why marketers and agencies should start to work on their short game to drive longer-term brand value.

Libby Brockhoff: Never give up on the power of good

The Theory and Practice of Selling the Aga Cooker
THE PERFECT AGA SALESMAN COMBINES THE TENACITY OF THE BULLDOG WITH THE MANNERS OF THE SPANIEL.

The Centre For Common Fucking Sense In Marketing
Advertising and marketing is filled with lots and lots of very smart, talented people, people who have good instincts and common sense. So why is it then that the bullshit-talkers and the purveyors of nonsense are in the ascendancy?

The answer is simple. The bullshitters have the charts.

DESIGN

Irony Doesn’t Scale
Last week my co-founder Rich Ziade wrote about what he’s learned and experienced over the last two years of running our product studio, Postlight. Which made me wonder: What have I learned working alongside him?

Design for a Vision
We’ve all been there—reacting to micro feedback, responding to a VP request, making small tweaks for small gains. They all add up progressing your product / site / experience but it always detracts from holistically crafting a strategy, a north star, a vision.

A Practical Guide to Dreaming Up a Big, Audacious Vision for Your Company
Six steps to creatively disrupt your team and company.

The Making of the McSweeney’s Generation
The beloved publisher, responsible for churning out literary favorites like The Believer, McSweeney’s Internet Tendency and, of course, McSweeney’s Quarterly Concern, began as a humble project of designer and writer Dave Eggers in 1998. It was supposed to be a place where good writing (at least, according to Eggers’ taste) was published, and a place where Eggers could retain creative control over how it was published.

The Truth About Design Titles
Research suggests we made up 90% of today’s design job titles within the past five years. Most likely a new design title was announced just this minute somewhere in Silicon Valley and we don’t even know it yet.

CREATIVITY

MAKING ROOM FOR SILENCE, SOLITUDE AND TRANQUILITY
In this article, Emily Gosling looks why creatives need time to switch off, and how making the time to escape into a space of tranquility greatly aids productivity and the creative process

How Creativity is Measured—And Why It’s So Difficult
It’s an open-ended question that doesn’t have a right answer. That’s why Marjorie Taylor, a psychologist and professor emerita at the University of Oregon, uses it to measure the creativity of children. The creativity of kids’ responses—which range from “pants would have holes in them” to “people would hold tails instead of hands”—are evaluated by adults, and those results in turn fuel research.

ETC

Bonnie’s rules for being a better client

  • White space is your friend
  • No, you can’t watch us work
  • Be open to things you didn’t imagine
  • Be confident, not arrogant
  • Nothing takes a second
  • Don’t be rude
  • Tell me the problem, not the solution
  • Decide who will decide
  • Have clarity of purpose

BECOME A THOUGHT LEADER: INCREASE BRAND AWARENESS AND MINDSHARE
Chances are, if you’re reading this entry, you’re interested in learning how to become a thought leader, or what the term even means. Countless articles have been written dissecting the term and assigning it new meanings. In the end, it can get a little confusing. Why does being a thought leader matter in today’s fast-paced marketplace and why should one pursue it?

13 Ancient Insults That Should be Brought Back Immediately
No one likes a scobberlotcher at the office.