- Building Brands That People Love to Hate
- MANAGING THE UNMANAGEABLE. So how do you manage the Unmanageables? A few weeks back, a friend and fellow plant-forward BBH Head of Strategy (hi @BenShaw) asked me for some top tips on how to herd those cats.
- The Power of Simplicity and the Art of Communication. It’s been said that life really is simple. But it’s we humans who make it complicated.
- Google’s CEO Doesn’t Use Bullet Points and Neither Should You. Google’s Sundar Pichai gives a master class for creating simple, engaging presentations.
- The design agency survival guide. Essential insights to help your design agency thrive, from business advice to self-promotion tips.
- The Henry Ford highlights work of Charles & Ray Eames The World of Charles and Ray Eames,î at The Henry Ford through Sept. 3, spotlights the lively artistic duo who pioneered radical new materials and processes to produce undulating modernist furniture from once-scorned plywood and fiberglass ó and had a blast doing it.
- A Bee C: Paul Rand’s Bee Fixation The 1981 Eye-Bee-M rebus is Paul Randís most iconic poster (the equivalent, say, of Lucian Bernhardís Priester Match or Milton Glaserís Dylan poster). It has become synonymous with the playful side of his IBM design directionóand a little controversy arose because the higher-ups believed that by toying with the sanctity of the corporate logo, the floodgates would open to anarchy.
- Why UX, UI, CX, IA, IxD, and Other Sorts of Design Are Dumb How to stop setting up definitions for overkill terminology and start doing the job. An opinion.
- Infographic: The Importance of Using Data Effectively and Creatively – 88% of marketers aren’t utilizing it to its full potential
- The secrets of the high-potentials personality Are there six traits that could really mark out your potential to achieve?
- Anything Worthwhile Takes A Long Time
- How to keep productivity from killing your creativity
- The artisanal trend away from copywriters and art directors to ‘storytellers’. What everyone loves about being called a ‘storyteller’ is that it can be defined as whatever you like, so anyone can claim to do it – says Dave Trott
- More Trott: STRATEGY IS SACRIFICE
- Chain Letters: Molly Heintz
- No, design systems will not replace design jobs, or
- Yes, design systems will replace design jobs
- We’re on the verge of a creative resurgence, and GDPR has led us there
- The Power of Listening in Helping People Change
- Why Being Obsessively Organized Makes You More Creative
- Design leadership as a subversive activity
- Michael Bierut shares the second-hand books which have “truly influenced” his practice
Hire only “the best”
Hire super stars to work with you because that’s the only way to drive real change and sustainable innovation.
Ad agencies don’t represent the country we live in – and this needs to change
As a creative leader, one of my ambitions is, obviously, to find new ways of doing things; reshaping products and services that might be perceived as tired, haggard, boring. In order to achieve creative greatness today, we must strive for greater inclusivity in our teams – not simply focus on diversity.
8 WRITING TIPS FOR DESIGNERS, DEVELOPERS, AND OTHER NON-WRITERS
Even if you’re not a writer by trade, you’ve probably written something at some point today—an email, a text message, a lunchbox note. Everybody writes.
Four psychology principles every UX designer should know
There’s a darn good reason why there are so many PSYCHOLOGY+UX articles floating around. User experience design has its conceptual roots in cognitive and behavioural psychology.
Type in Couture
In an interview with rock critic Lester Bangs in the 1980s, writer and punk musician Richard Hell said, “If you invent yourself, you love yourself. The idea of inventing yourself is creating the most ideal image that you could imagine.”
Design Thinking for Strategic Innovation
Ask a bunch of people who subscribe to design thinking exactly what it is, and you will get a bunch of answers, each of which varies just enough from the last one to give you the answer you’re looking for: There is no single, unifying, common definition of design thinking.
Why Design Thinking Works
Whether you are experienced with design thinking or have only just heard of it—strap in because we are kicking off a series covering many aspects of design thinking.
Extreme Constraints and Curiosity Lead to True Innovation
Boundaries force you to find truly new solutions. For your next project, remove a given like a big budget or access to electricity to push your ideas further.
Now That I’m 50, Here’s What I’ve Learned About Achieving Success That Escaped Me at 25
Hitting the big fifty requires reflection almost as a duty. So I focused mine on what I’ve learned about success since being half my current age.
8 strategies to embrace the future of content marketing
Just a few years ago, you could post 1, 2, 3, 300 blog posts on your website; furiously direct traffic to them through all your social platforms; amass zillions of inbound links; target a bunch of keywords; aaand easily rank on Google. Controlling your message and gaining customers was (well, almost) a piece of cake. No longer.
Ad Legend George Lois: Magazine Covers Are “Trash Today”
The iconic designer didn’t mince words in a recent interview, arguing that technology is “helping to destroy creativity in advertising.”
Your Own Personal Time Machine
5 Simple Ways to Recover the Lost Art of Note Taking
THE FRIDAY FIVE: GREATEST COPYWRITERS
As S3’s copywriter, I’ve had some pretty challenging briefs during my two years at the agency. Being asked to pick the five greatest copywriters of all-time, however, stands out as my most challenging one yet. After all, how do we define not just great copywriters, but the greatest copywriters?
Proof That Design Is Good For Business, In 8 Statistics Design is being severely underutilized by manufacturers, according to the National Endowment for the Arts.
The Dada Movement: 5 Lessons For Today’s Designers For us, art is not an end in itself, but an opportunity for the true perception and criticism of the times we live in.
The Rise Of The Content Artist … Vaynerchuk will be remembered as the one guy who banged down all barriers and pushed people in that direction. The guy who spoke in a language nobody at the time had heard of or seen before. Shakespeare did the same thing.
Craig Oldham on honest advice for graphic designers, industry frustrations and being yourself Just in time for a new wave of confused and bleary-eyed creative graduates, Craig Oldham – one of the most influential designers in the UK – will release his new book, Oh Sh*t… What Now?: Honest Advice for New Graphic Designers, published by Laurence King.
3 Steps to Create Magical Marketing No one will respond to any old email or marketing campaign anymore. You have to stand out, and stand out as an actual human.
Want to Be a Great Leader? Become A Psychologist First Being a leader is a very demanding task, both physically and mentally. You need to be a good business person as well as a great psychologist.
5 Simple Ways to Hack Instagram Marketing The social network is a marketer’s dream, but it’s filled with clutter. Use these creative ways to cut through the noise.
Tribute: A legend who was never dull, ordinary or safe Dave Trott remembers Paul Arden, the maverick creative who rose to become one of the British advertising industry’s great talents
Tech designers should be licensed, says Silicon Valley designer Mike Monteiro Technology companies such as Facebook, Google, Apple, Amazon and Snap Inc. employ some of the most sought-after designers in the world to help them build their products. These designers, using all the tools at their disposal, can wield enormous power, influencing what we click on, see, hear and buy. Their choices decide how we interact with the internet.
Miles Young’s 13 Ad Predictions Making predictions can be a fool’s errand. David Ogilvy knew that, which is perhaps why, at the end of his famous book Ogilvy on Advertising, his list of 13 predictions for changes to come to the advertising world was preceded by a note stating that doing the list was not his idea, but his publisher’s.
The Real Business Value of Branding by Jonathan Fisher In a Harvard Business Review article penned by American Entrepreneur Dan Pallotta, one short sentence succinctly captures the essence of branding: “Brand is everything, and everything is brand.”
How To Design An Emotionally Intelligent PowerPoint Presentation It’s not about sleek graphics or the presentation software you use. It’s about whether the story you tell resonates with your audience’s needs.
The Age Of Creativity Walk into any ad agency in the world and in 10 seconds something will become obvious. Everyone is young.
How Creative Agencies Can Compete with Consultancies – as Thought Leaders The “surge of suits” raiding the creative realm continues to expand, with four consultancies (Accenture Interactive, Deloitte Digital, IBM iX, and PwC Digital Services) now ranking among the world’s largest “ad agencies.”
How to Develop a Zen Mind 11 Lessons from Shunryu Suzuki’s Zen Mind, Beginner’s Mind
I have been remiss with posting over the past few weeks, but will make up for it starting now. Below is the list of Week Links for the past 3 weeks. Too many to comment on. I’ve called about a few that are required reading. Enjoy!
“Being Everywhere Is Not Enough”: The 5 New Rules Of Branding
Then We Really Came To The End: On Andrew Essex’s “The End of Advertising”
As the Lines Blur Between Agencies and Consultancies, New Shops Are Taking a Hybrid Approach
HOW Speaker Emily Cohen: The Art of Saying No
‘Design and Leadership Are Inextricably Bound Together.’ How Design Means Business to the Modern CEO
The Rise of User Experience Leadership – Business Embraces Design
‘Print is dead’ – then why do even the tech giants use it for their apology ads?
Service Design: What Is It, What Does It Involve and Should You Care?
Want To Build A Culture Of Innovation? Master The Design Critique
What Design Chiefs At Uber, IBM, And Microsoft Care About In 2018 – And Why
PepsiCo’s Chief Design Officer Shares 5 Must-Reads For Design and Business Leaders
Want to Change the World with Design? Work for Huge Companies.
When Everyone Is Doing Design Thinking, Is It Still a Competitive Advantage?
If you read only one thing in this list, make it this article: “The Workplace Is Killing People and Nobody Cares”
You Can Design A Happier Office Culture. Here’s How.
6 Rules of Great Storytelling (As Told by Pixar)
“Experience is the Opposite of Being Creative” (and Taxes Your Thinking)
The Story of Jon Burgerman
The Long Linguistic Journey to ‘Dagnabbit’
From Dave Trott – Brilliant!
Facebook’s Andrew Keller offers 10 steps to connecting with online audiences
For good or ill, the world changes when people come together and share ideas.
What matters in advertising this year
My favorite law is Amara’s Law. It says: “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run”. For this industry especially, it is apt as Adland loves to focus on embracing what’s next and ignores how we can use what we’ve had for a long time.
Leo Q+A: Rana Khoury
Leo Burnett Beirut’s creative director shares the inspirations and commitments behind her transformational work
Cheryl Strayed’s Secrets of Creativity
The bestselling author of ‘Wild’ and ‘Tiny Beautiful Things’ shares her process and philosophy with Tim Ferriss
The grandmother of socially active art: the generous work of Sister Corita Kent
Born Frances Elizabeth Kent, Corita became a nun aged 18 joining the Immaculate Heart of Mary order in 1936, a Catholic teaching institute where she was also educated. She embarked on a career of unique teaching techniques, becoming the chair of the art department in 1964. Her classes were all-encompassing. School trips would vary from visiting Charles Eames’ studio, to going to the local supermarket to observe people and packaging.
Tenacity, Drive and Passion: Margo Chase
Margo Chase: Chasing the Bright Light explores the late West Coast designer’s insatiable curiosity and love of design before her untimely passing in an aviation accident in July 2017. The exhibition will officially open with a private reception on March 22 and then continue at Texas A&M University-Commerce, Viscom Gallery from March 23 through May 2, 2018.
Design and Leadership Are Inextricably Bound Together. How Design Means Business to the Modern CEO
It’s no secret that great design can unlock revolutionary business opportunities, and the Brainstorm Design conference in Singapore kicked off Tuesday with a panel including thought leaders, who asked big questions about what design has to offer modern businesses: What’s driving all this corporate interest in design? And what does it mean for corporate leaders?
Do Content Writers Really Need to Think about SEO?
It’s the fine art of writing content that can be found more easily on search engines — SEO copywriting.
Why It’s Imperative To Teach Entrepreneurship
Our education system is responsible for preparing young people to build successful lives. They should be ready for the wide range of possibilities ahead of them, including working for others, starting their own ventures, and contributing to their communities. All of these options require a depth of knowledge in their chosen discipline, as well as creative problem solving skills, leadership abilities, experience working on effective teams, and adaptability in an ever-changing environment. It’s no coincidence that these are the same capabilities that employers say they want in college graduates.