Back in 1996 when I worked at The ForeFront Group, we had a piece of software called WebWhacker (the packaging is elsewhere on this site). WebWhacker was designed to pull content down from websites to read later when you were offline. A genius app, until WiFi and mobile devices with unlimited reach became the norm. Google’s Pocket is the modern equivalent of WebWhacker. I use it every single day, sometimes throughout the day when I find things that interest me but don’t have the time to read at the moment. Apparently, according to Pocket I read a lot:
Although this is not a comprehensive list, here are some of my favorite articles I saved to Pocket during 2018:
TITTER YE NOT by Dave Trott, of course.
As this site has been assembled over the years, it has lacked focus.
Although it is a personal website, being that I am one of those people who is strongly defined by their work, it has needed that glue to hold it all together. I’ve been stewing on this for a while and I am finally ready to move forward with a philosophy, a cohesive thought about what I do and what I had to offer the world as a Designer.
I used to think I made logos, ads, movies, websites and other sundry things. That is true. Along with that simplistic view on my work, I have also proclaimed that it’s the act making these things that gets me out of bed every morning — the challenges that keep me interested in the things I do. This has been truly a simplistic way of looking at things and entirely wrong.
So I dove into the deep end. Pulling a Simon Sinek, I asked myself “Why?” over and over again. Much like a scene out of Ant Man and the Wasp, I’ve gone deeper and deeper down inside and found an answer to all those why’s. I was looking for answers that were not about me, why design, and how I can help make the world a little better than before.
Over the past few weeks I have been working in earnest to compile work I’ve created over the years. It now populates this site. Not everything, but numerous pieces that represent this philosophy and shows the world what I actually design:
Identities, Information and Influence.
I’ve looked at a number of other words to describe what I do, but all those words merely describe things. For me, Identities, Information and Influence are not things, rather they are outcomes. These are what I strive for, toil over and pour myself into so that together with my clients we will make the world a better place.
Not only are Identities, Information and Influence outcomes, this is also a flow. A way of looking at design in total.
Identities are the most basic building block of communication, the starting point to broadcast who you are to the world.
Information design helps people you are trying to reach make better decisions.
Influence is the goal — to encourage change and make it easy to take further action.
This is a simple yet rich view of Design, one which I will continue to explore conceptually within this site and practice with my clients for years to come.
So I stumbled on to a really terrific podcast: 2Bobs. It hits my sweet spot for creative yet practical business advice and thinking. This morning on the way to the office, I was listening to the August 23rd show about the X-Factor, the qualities that set exceptional people apart from the pack. The discussion was quite good. The “Bobs” made good points made about what they believe qualifies as being/having an X-Factor, but that is not the point of this post. You can listen to the podcast to get their thoughts.
They discussed the idea of confidence being one of the predominant characteristics of a person’s X-Factor, and unfortunately you either have it or you don’t. That is not to say that you cannot develop confidence or have it become a bigger part of your character. But one comment during the discussion on confidence really hit me.
In a good way.
There is a common misconception that you can, or should, “fake it til you feel it.” Or the other variation, “fake it til you make it”. This got me to thinking about my own lack of confidence growing up, and how I have always attributed any successes in life to my ability to just keep on faking it. In retrospect, that is the farthest thing from the truth. In fact, this revelation has now given me a new mantra, an important one to share with students and young creative professionals:
As a creative person, the best way to become more confident in your abilities to produce good work is to push yourself. Plain and simple – work at it. Put in the time. Put in the extra effort when necessary. Do whatever you must, but continue to create. Make lots of stuff. All the time, in all aspects of your life.
I firmly believe that the more you make, the better you will get, Period. But if you don’t improve, you should consider a different line of work. Not to be mean here, just being practical.
Make it til you make it is about getting to the place where you will know you can solve the problem. You might not have the answers, but you know what questions to ask and what it takes to find the solution. You’ll have confidence in yourself and your abilities.
I suppose this is a reinterpretation of Malcolm Gladwell’s 10,000 hour rule, which says it takes about 10,000 hours of doing something to get good at it. I have been a believer. My only knock on that rule is it is time based, and no creative activity should ever be bound by such rigid structure. It should be more about the quality of time spent. I know plenty of designers who have put in well over 10,000 hours and their work is not much to speak of. (Maybe they should reconsider what they’re doing…)
I always thought the 10,000 hours rule was true because I noticed that after about 5 years in the business, you finally get it. You can competently maneuver through your work day and actually be productive. You might even do something really great by then. But until you have 10,000 hours under your belt, you’re still an apprentice in my eyes.
But I suppose the difference with the Make it til you Make it philosophy, you’re not bound by time. You’re only constraint is yourself. Are you getting better at your craft? Are you becoming thoughtful about your work? Are you becoming confident in your abilities to link disparate ideas?
There are lots of fancy ways to articulate this idea, and I like this one that popped into my head this morning while sitting in traffic. I am confident that this is a great idea.
I think it might make a good t-shirt.
Have you ever had a project where ideas poured freely and easily out of that big ol’ brain of yours? The flood gates of your imagination opened and you have more great solutions than you’ll possibly need.
What should you do? Pitch them all?
No matter the volume of your great concepts, refrain from showing all your cards.
A CD I worked for years ago implicitly instructed us to always hold back. He said to keep some “back pocket ideas”. Here’s why:
Use this opportunity to cull down the concepts to only the very best, to take a second look and be highly critical of yourself.
Choose to present only the strongest ideas you want to see come to life – the things you want for your book, or more importantly, that you feel certain the client will buy. Choose the ones that you think will not just be clever in the moment, but also stand the test of time.
Back pocket ideas are also useful if all the concepts you initially pitch die. It’s happened to all of us, and when it does it usually means a quick scramble back to the drawing board. Having some good stuff in reserve might just help alleviate the impending all-nighter.
Another some subtle reason for holding onto back pocket ideas is that you never want your job to look easy. If you start tossing around ideas like they are a cheap commodity that anyone can make, then that is exactly how they will be treated.