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The I’s Have It

As this site has been assembled over the years, it has lacked focus.

Although it is a personal website, being that I am one of those people who is strongly defined by their work, it has needed that glue to hold it all together. I’ve been stewing on this for a while and I am finally ready to move forward with a philosophy, a cohesive thought about what I do and what I had to offer the world as a Designer.

I used to think I made logos, ads, movies, websites and other sundry things. That is true. Along with that simplistic view on my work, I have also proclaimed that it’s the act making these things that gets me out of bed every morning — the challenges that keep me interested in the things I do. This has been truly a simplistic way of looking at things and entirely wrong.

So I dove into the deep end. Pulling a Simon Sinek, I asked myself “Why?” over and over again. Much like a scene out of Ant Man and the Wasp, I’ve gone deeper and deeper down inside and found an answer to all those why’s. I was looking for answers that were not about me, why design, and how I can help make the world a little better than before.

Over the past few weeks I have been working in earnest to compile work I’ve created over the years. It now populates this site. Not everything, but numerous pieces that represent this philosophy and shows the world what I actually design:

Identities, Information and Influence.

I’ve looked at a number of other words to describe what I do, but all those words merely describe things. For me, Identities, Information and Influence are not things, rather they are outcomes. These are what I strive for, toil over and pour myself into so that together with my clients we will  make the world a better place.

Not only are Identities, Information and Influence outcomes, this is also a flow. A way of looking at design in total.

Identities are the most basic building block of communication, the starting point to broadcast who you are to the world.

Information design helps people you are trying to reach make better decisions.

Influence is the goal — to encourage change and make it easy to take further action.

This is a simple yet rich view of Design, one which I will continue to explore conceptually within this site and practice with my clients for years to come.

Mistertaken Identity

As if the cultural appropriation Robert Francis does to get unsuspecting voters to think he is Hispanic isn’t bad enough, Mr O’Rourke (here’s another clue) also borrowed from the design of a Texas staple. His campaign logo bears an uncanny resemblance to Whataburger’s Spicy Ketchup packet.

The only thing worse than plagiarism, is a spoiled Democrat winning a Senate seat here in the Great State of Texas. Get out to vote. And while you’re at it, grab a Whataburger, too.

Worth Reading & Watching

 

HUGH MACLEOD CONNECTS THE DOTS
Typically artists and business people operate in different worlds, where never the twain shall meet. MacLeod however is an artist obsessed with the business environment.

THE ENEMIES OF INNOVATION by Marty Neumeier
HOW TO RECOGNIZE THE HIDDEN FORCES ARRAYED AGAINST CREATIVITY

A beginner’s guide to copywriting: 6 essential reads to get you started

Why Science Fiction Is the Most Important Genre
“Today science fiction is the most important artistic genre,” Harari says in Episode 325 of the Geek’s Guide to the Galaxy podcast. “It shapes the understanding of the public on things like artificial intelligence and biotechnology, which are likely to change our lives and society more than anything else in the coming decades.”

Scott Belsky: How to Navigate the Messy Middle of a Creative Venture
The starts and finishes of a project seem to get all the headlines and press, but they don’t adequately reflect the extreme swings that occur during the middle section of a journey. In his new book, The Messy Middle, 99U Founder Scott Belsky shares lessons in entrepreneurship around the crucial, but overlooked part of a creative endeavor.

Creativity’s bottom line: How winning companies turn creativity into business value and growth
Most of us can remember a couple of favorite ads. They’re funny, clever, thoughtful. Creativity can delight, even inspire. But does it generate business value?

 

Consumed this Past Week

Forget Ted Talks: The Richards Group Wants University Students to Tune In to Stan Talks Instead 
The series offers lessons from ad legends like Keith Reinhard, Lee Clow and the late David Ogilvy

Subscribe to Stan Talks here

Keeping the Faith with the God of Creativity
FCB NY Chief Creative Officer Ari Halper offers up an assessment of what went wrong for the ad industry and why the industry deity – creativity – might just save us after all, writes Laura Swinton

JUST DO YOUR OWN JOB PROPERLY
An oldie but a goodie.

10 Modern Proofreading Tips to Catch More Avoidable Goofs
Traditionally, proofreading is a separate task from editing. And I still treat the two as different activities. However, the creative benefits of a consistent proofreading process surpass the classic definition of proofreading.

No more fixed budgets, rigid marketing calendars and long lead times: meet the new ad agency model
Why are not these Facebook “unicorn” success stories as common amongst clients managed by agencies?

Here’s Why Good Design Isn’t Negotiable For Your Business
Good design can make or break your business. Here’s why you should invest more in your design team.

Why Laughter Is a Key to Success, Especially at Creative Agencies
Owning your energy in a collaborative business

Milton Glaser on Making New Work at 89 and Why ‘Retirement Is a Trap’
Milton Glaser is the leading voice in the design world and has no plans of relinquishing that title any time soon.

THE FUTURE OF STRATEGY: BE LESS COMPLICATED
When Europeans set sail for the New World, there were two key tasks explorers needed to plan for: first, how would they know if they were heading the right way; and second, who could tell them where the treasure was when they got there? From the findings in this year’s report it seems like the global strategy crew need to know their role in how they find the gold. But it’s these two things, direction and interpretation, where they can add most value to the modern-day exploration of uncharted territories.

Why Lego is ‘upping the ante’ on its in-house creative agency
Lego brought creative in-house a few years ago to ensure creative has “a seat at the table” and improve transparency, productivity and innovation.

Why Design Thinking Works
Occasionally, a new way of organizing work leads to extraordinary improvements. Total quality management did that in manufacturing in the 1980s by combining a set of tools—kanban cards, quality circles, and so on—with the insight that people on the shop floor could do much higher level work than they usually were asked to. That blend of tools and insight, applied to a work process, can be thought of as a social technology.