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Rantcliff

Lately I’ve been digging into gobs of design thinking and UX theory. It’s not just about improving myself and getting skilled-up, rather I’ve been told on no uncertain terms that my college diploma is no longer worth the paper it’s printed on and I’d better get with the times.

So here are a few conclusions (Note: The opinions below are expressly those of the author. Any resemblance to rational thought is purely accidental) on what I have learned:

UX is a bunch of bunk. If you have a thorough design education, UX is already baked into your education. My advice is to quit doing tutorials and get to work.

UX is about making unimaginative, introverted ne’er do wells feel important and part of the process. Frankly, if you aren’t contributing you’re just in the way. Move along, please.

Most UX designers cannot even define UX. “Yeah, I do UX. I work in Sketch.” Phooey.

Design Thinking is bunk, too! “The world needs more people with Liberal Arts Degrees.” Those sissy voices might be right, but a bunch of Gen Y-Z’s standing around cogitating doesn’t help anyone or anything.

You know who invented these two abominations? 3M – the people who make Post-It Notes. You know who else? Sharpie! Google Design Thinking or UX and look at all the pictures that come up. Post-It Notes marked up by a bunch of hipsters with Sharpie’s.

NO! You know who really invented Design Thinking? The guys who make black foam boards, that’s who! Every office in the world uses Post-It’s. Every elementary school art class uses bazillions of Sharpie’s. It’s gotta be the foam board guys. There aren’t enough science fairs out there to turn a profit on foam boards, so they had to invent some other whack way of selling more boards. I’ll bet if you dig even deeper, the foam board guys went to the Kelley brothers at IDEO and got them to come up with the whole Design Thinking thing and told them thy could have it during the fee negotiations.

Regarding all of the statements above, know that I practice Design Thinking and UX dang near every day. Perhaps I’ve had too much coffee today.