A mixed bag of links to share this week, starting off with a favorite piece of music:
Simon Sinek Explains What Almost Every Leader Gets Wrong
With a daughter considering studying architecture in college, Where Are All the Female Architects? resonated with me.
No matter what stage you are at in your career, Weighing the Risk: What’s the Cost of Not Making a Life-Changing Career Choice? offers some good food for thought.
I don’t know a single person who focuses their attention on just one thing. Marketers need to be polymaths: the modern-day marketing challenges confirms my findings.
Perhaps the single most important thing you will read this week is The Scientific Case for Eating Bread.
Promise yourself you will read Living up to Your Brand Promise from my pals at R+M.
Design Debate: Should You Work In-House or Freelance? has been on my mind a lot lately.
HBR is right. In Set the Conditions for Anyone on Your Team to Be Creative anyone can be creative, givven the right culture.
Design leaders at Microsoft, Google, Ideo, Pentagram, Gensler, and more weigh in on The 9 big design trends of 2019.
Jim Steranko may be one of the greatest unsung influencers of the latter half of the twentieth century.
New logos, new typefaces and even new names abound.
The future of advertising is not just martech but a re-emphasis on branding
This re-emphasis on branding will not be about the logo or brand colours. Those will be there but businesses will realise that these are details in the larger scheme of things.
Brainstorming — Why It Doesn’t (Always) Work
There is an ongoing debate between die-hard believers in the power of brainstorming and those who think that it is a bunch of nonsense. After decades of brainstorming sessions in every conceivable setting, you’d think that there would be a consensus about the value of this approach to generating breakthrough ideas. But, there isn’t.
The Most Valuable And Timeless Skills You Need to Thrive in The 21st Century
We live in a world of constant change, where skill sets can become obsolete in just a few years, you have consistently upgrade and reinvent yourself.
What Digital Creative Agencies Can Expect in 2019
One industry veteran says it’s a race to the middle, but there are opportunities to break away from the pack.
Transferable Lessons from the Geniuses of the Renaissance
The Renaissance Holds the Simple Key to Thriving in the 21st Century
Beyond the idea – does your creative process stop too short?
As such, a great many creatives have trouble determining the right time to put the pencil down. Too early, and your metaphorical hedge animal is ragged and indistinct. Too late and you’ve inadvertently lopped off a flipper.
WHAT’S THE BIG IDEA?
The Art of Noticing Newsletter No. 1: Thank Somebody, from Rob Walker
The act of drawing something has a “massive” benefit for memory compared with writing it down
Six of the biggest graphic design trends for 2019
What’s been happening in design this year, and where are we heading?
The 2019 Outlook for Agencies: The Good, the Bad and the Ugly
Continued leadership changes and in-housing, but also unprecedented opportunity
Traditional branding is dead
Why bravery is the antidote to mediocrity in the age of ambient tech.
The advertising crisis from the 80s to today.
A digression to understand where the depreciation of the role of creative and creative industry has started. To understand how we got here, and how “the Industry” could rebuild itself.
Richard Shotton on brand purpose: ‘marketers have fallen out of love with marketing’
The author of The Choice Factory told The Drum that purpose is but a single tool available to marketers. He said: “If you only have one tool, you force all your problems to fit that tool. To a man with a hammer, every problem is a nail. That is the problem with purpose.”
6 huge logo trends for 2019
These trends in logo design are sure to dominate next year.
How to Pitch an Idea Like Mark Cuban and Reid Hoffman
Ingrid Fetell Lee: Our Surroundings Have a Profound Influence On Our Well-Being
In her new book ‘Joyful‘, author and IDEO Fellow Ingrid Fetell Lee embraces color, abundance and bubbles. And you should too.
Everything Is for Sale Now. Even Us.
The constant pressure to sell ourselves on every possible platform has produced its own brand of modern anxiety.