Traditional branding is dead
Why bravery is the antidote to mediocrity in the age of ambient tech.
The advertising crisis from the 80s to today.
A digression to understand where the depreciation of the role of creative and creative industry has started. To understand how we got here, and how “the Industry” could rebuild itself.
Richard Shotton on brand purpose: ‘marketers have fallen out of love with marketing’
The author of The Choice Factory told The Drum that purpose is but a single tool available to marketers. He said: “If you only have one tool, you force all your problems to fit that tool. To a man with a hammer, every problem is a nail. That is the problem with purpose.”
6 huge logo trends for 2019
These trends in logo design are sure to dominate next year.
How to Pitch an Idea Like Mark Cuban and Reid Hoffman
Ingrid Fetell Lee: Our Surroundings Have a Profound Influence On Our Well-Being
In her new book ‘Joyful‘, author and IDEO Fellow Ingrid Fetell Lee embraces color, abundance and bubbles. And you should too.
Everything Is for Sale Now. Even Us.
The constant pressure to sell ourselves on every possible platform has produced its own brand of modern anxiety.
From Mr Steven Heller, More de Harak Greatest Hits. Makes me fall is love with graphic design all over again.
From Ms Ashman, a lively talk on Designing the Brands of 2050.
How the Ballpoint Pen Killed Cursive.
Life in the Big City captured in Workfront report saying workers are too swamped to innovate.
Next in line after Mr Walker’s piece on How to Pay Attention, the flip side: The Perils of Peak Attention.
Old guys rule: The World’s Premier Alternative Icon: How Nick Cave Became an Arena Act in North America. At age 61, underground rock icon Nick Cave and his band The Bad Seeds are about to embark upon the biggest tour of their career.
Made in S.A. on the road: Shiner Beer.
A tragic loss this week with the passing of Stan Lee. I’ve spent a fair amount of time this week reflecting on what a powerful influence he has had on my life. Of course, there are eulogies and countless other sources of praise for him elsewhere on the web, but HBR’s What Stan Lee Knew About Managing Creative People really struck home with me, because I manage creative folks in a similar manner. God bless you Mr Lieber.
The Menil as always been one of my favorite places in the city, and A museum grows in Houston by Alexandra Lange only makes me love it more.
Although I find some disagreement with the DNA of a Designer, there are some interesting thoughts.
A problem I am currently dealing with at Sysco is incorporating the use of a creative brief into our workflow. Real magic happens when a creative brief doesn’t (necessarily) result in an ad offers some solid insight:
Conceived in the 1960s, the creative brief aims to save time and establish complete alignment between client services, creative teams, media, and the client itself. Essentially, creative briefs detail the campaign objectives, target audience, critical messaging, reasons to believe, and deliverables. It’s easy to see how the standard creative brief, still widely used today, is built to inspire creative advertising, not creative business solutions.
Apparently, The Drum agrees with my thoughts on a more collaborative approach to briefs.
CNN posting Good design is good for business, new study finds makes me wonder whether or not the research is good or not. I subscribed to the McKinsey Design Index, we’ll see how this continues to develop.
Sister Corita knew this, but Inc. caught up to her in Drawing Is the Fastest, Most Effective Way to Learn, According to New Research.
A two or three minute read, but worth every second. In fact, reread Experts from Mr Trott.
Alan Fletcher’s The Art of Looking Sideways is an endless source of inspiration. The Strategy & Planning Scrapbook offers another pool to drink from.
We can all agree: Design is good for business, but just in case you need further convincing, McKinsey makes a lengthy argument.
The internet os much like hiking the Grand Canyon … seemingly endless wonder and something amazing around any given corner. I stumbled onto this article at The Believer this week.
ArtCenter published a quick article on Lou Danziger, the influencer to one of my life’s biggest influencer.