Category: agogagogo

Worth noting

The greatest page on the internet might just be How to design an enduring logo: Lessons from IBM and Paul Rand from Quartz.

Lately I’ve been digging in with designers who really knocked my socks off over the years. Woody Pirtle is a mutha-f-ing god.

Creative Bloq compiled a fantastic list of must-have graphic design books for the bookshelf.

Why Amos Kennedy Jr. left a comfortable middle-class life to become a “humble negro printer” and pursue a different kind of American dream working with his hands and using his art to challenge racial injustices.


Worth Reading & Watching


Typically artists and business people operate in different worlds, where never the twain shall meet. MacLeod however is an artist obsessed with the business environment.


A beginner’s guide to copywriting: 6 essential reads to get you started

Why Science Fiction Is the Most Important Genre
“Today science fiction is the most important artistic genre,” Harari says in Episode 325 of the Geek’s Guide to the Galaxy podcast. “It shapes the understanding of the public on things like artificial intelligence and biotechnology, which are likely to change our lives and society more than anything else in the coming decades.”

Scott Belsky: How to Navigate the Messy Middle of a Creative Venture
The starts and finishes of a project seem to get all the headlines and press, but they don’t adequately reflect the extreme swings that occur during the middle section of a journey. In his new book, The Messy Middle, 99U Founder Scott Belsky shares lessons in entrepreneurship around the crucial, but overlooked part of a creative endeavor.

Creativity’s bottom line: How winning companies turn creativity into business value and growth
Most of us can remember a couple of favorite ads. They’re funny, clever, thoughtful. Creativity can delight, even inspire. But does it generate business value?


Worth Sharing This Week

Sorry UX, the party’s over.
If you’re one of those individuals that believes UX is doing fine, fantastic. You do you and be happy. You can stop reading now. Everything will be fine.

The Three Words that  Lead to Better Decisions
When you focus on process, you concentrate on doing instead of becoming. You create beneficial habits instead of chasing goals — goals that tend to lead to short-term thinking and even motivate some people to lie and cheat.

Personal Kanban: A Tactile To-Do List to Make You a Project Management Pro
Managing your projects effectively (and efficiently) as a freelancer is incredibly important. There’s no denying that how much you can get done directly affects how much you can earn.

The Shoulders We Stand On Modern design, the birth of the social sector, and where we go from here.
We’re at an unprecedented moment for design and the social sector. The energy and vigor we see in the alliance of these two sectors is propelled by a bold history of pushing and blurring boundaries. However we know we can see further because of the shoulders we stand on. On the day of’s seventh birthday, we give you a brief history of where we came from and where we hope to go.

This Successful CEO Proves That Artists Make Better Entrepreneurs
No need to keep your arts background a secret. This entrepreneur shows why you should be celebrating both arts and business.

Off-Mic with Masterful Marketers: How Ann Handley Does Great Work
For most of us, creativity and productivity are at the opposite ends of the work spectrum. Sometimes it seems like the two work at cross purposes. Either you’re lost in meditative thought, creating up a storm, or you’re nose-to-the-grindstone busy.

Young Designers Ask Questions—Mariel Lustig and Michael Bierut
In this series, SEGD connects young designers with the design leaders they admire so they can ask their burning questions and find answers to help guide them on their career path. In this article, current University of Cincinnati DAAP student Mariel Lustig interviews Michael Bierut, partner at Pentagram (New York).

Marty Neumeier
In this edition we have a designer interview with Marty Neumeier who attended Art Center College of Design from 1967 to 1969. For 15 years he worked in advertising and brand design, as a communication designer and writer in Southern California. In 1984 he moved to Silicon Valley to work with clients such as Adobe, Apple, Hewlett-Packard, Microsoft, and Symantec. By 1998 his firm Neumeier Design Team created retail packaging for software products, including Filemaker, Norton Antivirus, Apple system software, and HP LaserJet. During this time he served as a contributing editor for the magazine Communication Arts.

The end of ads 
Advertising is obsolete, writes University of Kentucky’s Ramsi Woodcock. Here’s why it’s time to end it.

Stop Spending So Much Time In Your Head

Consumed this Past Week

Forget Ted Talks: The Richards Group Wants University Students to Tune In to Stan Talks Instead 
The series offers lessons from ad legends like Keith Reinhard, Lee Clow and the late David Ogilvy

Subscribe to Stan Talks here

Keeping the Faith with the God of Creativity
FCB NY Chief Creative Officer Ari Halper offers up an assessment of what went wrong for the ad industry and why the industry deity – creativity – might just save us after all, writes Laura Swinton

An oldie but a goodie.

10 Modern Proofreading Tips to Catch More Avoidable Goofs
Traditionally, proofreading is a separate task from editing. And I still treat the two as different activities. However, the creative benefits of a consistent proofreading process surpass the classic definition of proofreading.

No more fixed budgets, rigid marketing calendars and long lead times: meet the new ad agency model
Why are not these Facebook “unicorn” success stories as common amongst clients managed by agencies?

Here’s Why Good Design Isn’t Negotiable For Your Business
Good design can make or break your business. Here’s why you should invest more in your design team.

Why Laughter Is a Key to Success, Especially at Creative Agencies
Owning your energy in a collaborative business

Milton Glaser on Making New Work at 89 and Why ‘Retirement Is a Trap’
Milton Glaser is the leading voice in the design world and has no plans of relinquishing that title any time soon.

When Europeans set sail for the New World, there were two key tasks explorers needed to plan for: first, how would they know if they were heading the right way; and second, who could tell them where the treasure was when they got there? From the findings in this year’s report it seems like the global strategy crew need to know their role in how they find the gold. But it’s these two things, direction and interpretation, where they can add most value to the modern-day exploration of uncharted territories.

Why Lego is ‘upping the ante’ on its in-house creative agency
Lego brought creative in-house a few years ago to ensure creative has “a seat at the table” and improve transparency, productivity and innovation.

Why Design Thinking Works
Occasionally, a new way of organizing work leads to extraordinary improvements. Total quality management did that in manufacturing in the 1980s by combining a set of tools—kanban cards, quality circles, and so on—with the insight that people on the shop floor could do much higher level work than they usually were asked to. That blend of tools and insight, applied to a work process, can be thought of as a social technology.