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Advertising Emergencies

Dave Trott posted a piece recently about taking the creation of adverts too seriously. He’s spot on.

Who hasn’t gotten that call, usually after hours, from your client/marketing manager/whoever, screaming, with their hair on fire about missing a deadline. Something fell through the cracks. Someone bought an insertion and didn’t bother letting anyone else know. Armageddon was at hand.

Your career might not survive, but it’s not like anyone has ever died because an ad wasn’t released on time.

This isn’t open heart surgery after all.

None of what I say is to minimize the work we do. Quite the contrary, I whole heartedly believe creative marketing work is more valuable than ever.

But people freak out about marketing work. They really, really, really stress out about things. Why is that?

Like so much of life, it goes back to confidence. Confidence is the antidote to stress. If you feel confident about your ability to get things done, why stress out about them.

Early in my career I almost died because of an advertising emergency. We were pushing a deadline and needed to get film up to the publisher in Chicago. I was voluntold to deliver the film to the FedEx up at the airport, the last pick up of the day. Doors close at 9:00.

It was after 8:00 when I hopped onto the tollway up to Intercontinental. And, of course, a huge thunderstorm was blowing in. One of those storms where the windshield wipers have a hard time keeping up with the ocean of rain coming down.

I’m driving like a madman. Minutes are ticking off as I start to hydroplane. I start to lose control of the car. I have never been so scarred in my life.

Right there and then I decide to slow down. I might miss the last flight out. I might have some explaining to do the next morning, but it beats being in an accident over some film.

Nothing we do is worth that kind of worry.

I made it in time and drove home slowly.

There is no such thing as an advertising emergency. Get your act together, do the work, follow through, communicate. Just do your job and you’ll alleviate all the emergencies.