Category: advertising

Working on a new word that more accurately describes the stuff I do. I seem to fall somewhere between advertising and design. Designed, but not too designy or designerly. Idea driven, but not entirely verbal; you have to be able to describe it before you visualize it. The lines between the two have always been a bit blurry. Kind of like trying to explain the difference between and Art Director and a Designer to your mother.

Origin Story, Part 1

As a child of the 70s, there were many outside influences that had a tremendous impact on me that only until recently have I comet to realize to what depth.

When I was a kid I was quite sickly, suffering from allergies and asthma like no one’s business. Living in Houston, Texas did not help matters, as year-round pretty something from every season triggered problems. Needless to say, I missed a fair amount of school. I don’t remember much of first grade, or 2nd for that matter.

What I do remember most from that time is television and comic books, things that kept my mind busy and entertained since there was little else I could do. Laying on the sofa with big stacks of comics I would read and reread. Most of those books are permanently committed to memory, as demonstrated when I watch an Avengers or X-Men movie with my family and know the plot line before anyone else.

 

 

But television was the other constant companion. Captain Kangaroo when I was younger. Also Watergate, Viet Nam and Apollo missions. I dreamt about living in SkyLab, until it fell out of orbit and crashed in Australia.

But one of the shows I am convinced had a huge impact on my life was The Price is Right. I religiously watched it when I was home convalescing, and over summer breaks before heading out to the neighborhood pool for a swim. I know that part of the attraction was pretty girls parading around in bikinis while Bob Barker led contestants through ridiculous games.

 

 

Looking back the show, what amazes me is at its core, The Price is Right is some of the most brilliant advertising ever conceived. Consumer bloodsport. The contestants would come to blows if necessary to win a can of Turtle Wax. All their hopes and dreams were wrapped up in that new blender or matching set of luggage. Life or death hinged on the careful analysis of the price of an AMC Pacer.

I can remember more of The Price is Right than I can kindergarten. This explains a lot.